Hi, I'm Shana! I design experiences and strategies that drive product growth.

Designing app interfaces and interactions to support the NXNE music festival for improved schedule planning, ticketing, and festival experience.

Music Festival App Design

The NXNE App prototype addresses the client's need for an enhanced music festival experience. It focuses on helping the users in navigating the schedule, planning for the event, and engaging with local businesses.

As the UX designer, I conducted a user survey to gather insights from previous festival attendees. With input from the client, I created user narratives to inform wireframe creation and prototyping. I then developed and refined wireframes and interactions for the final prototypes.

Creating a gaming experience for Rollerpony skate rink to familiarize new customers with pre-rink rules before they enter.

Interactive Game Design

The Rollerpony Game prototype includes key rink rules, offering an engaging and fun way to help first-timers familiarize themselves with the rink's guidelines.

As the UX designer, I created the initial game sketches using Procreate, which were later transformed into low and high-fidelity prototypes. I also created a game video for screen display.

Conducting research and site visits aims to enhance the service experience for a Canadian retail store, both in-store and online.

Retail Store Service Design

A user-friendly digital tool accessible via the website and in-store iPads, along with printed pamphlets strategically placed near entrances and pathways for easy visibility. These tools provide personalized cannabis product recommendations, inviting both existing older audiences and new users to explore with ease.

As the service designer, I researched social media and Google reviews, studied cannabis regulations, and visited the site with my teammate to observe operations and interview staff. Created a journey map and service blueprint to identify improvement areas, and drafted the initial pamphlet and developed a digital tool to address them.

Creating app experience to connect users through sports activities, fostering social interaction with personalized experiences.

Social App Design

The Endorphins app prototype is designed to showcase how users can search for sports communities, check community details for participation, and use a hangout feature to foster social interaction through personalized activities.

As the UX designer, I conceived the app idea after observing the challenge of finding a suitable run club when I first arrived in a new city. I combined elements from existing social activity apps to guide the design process and solve this problem. Throughout the development, I created user flows, personas, sketches, and both low-fidelity and high-fidelity prototypes to present the solution.